Bookmarks du Mardi 21 juin

Posted by teulliac on juin 26, 2011 in Vu sur le web | 0 comments

Bookmarks du 07:47 au 08:42:

• Measuring Online Engagement: A beginning | Community Organizer 2.0

  In an attempt to formalize my thinking around measuring engagement, I’ve defined three different kinds of measurements: status, engagement, and activism measurements. We need all three measurements to understand the strength of a company’s online presence, stakeholder engagement with a cause or organization, and what percentage of them are moved to action by the organization.
  Tags :

  socialmediareturonengagementmesure 

• Kurrently – A real-time search engine for Facebook and Twitter.

  A real-time search engine for Facebook and Twitter.
  Tags :

  socialmediasearchtools 

• Top 10 Predictions on What’s Coming Up Next in Social Media

  At the beginning of the month I was asked to speak on a panel that discussed social media, social networks and “what’s coming up next.” In research for this discussion, I came up with a few insights on what I foresee coming up next in the world of social media.<br />
  Here are my top 10 prognostications
  Tags :

  socialmediapredictions 

• 10 usages du téléphone mobile de demain – L’Internaute High-tech

  Le NFC (ou Near Field Communication) est une technologie de communication sans fil à courte portée utilisant les ondes radio. En expérimentation depuis le milieu des années 2000, cette technologie refait surface en 2011 du fait du soutien de grandes entreprises (Google, Orange, Samsung, RIM…)<br />
  Dans l’exemple ci-contre, le NFC sert sur un panneau d’affichage public. Les villes l’envisagent pour fournir des plans de quartier, des plans des lignes de transport en commun, ou pour signaler des points d’intérêts aux promeneurs. Il suffirait alors d’approcher son téléphone du panneau pour obtenir directement les informations correspondantes.
  Tags :

  nfcmobile 

• Le Temps Internet et le Temps Marketing sont ils incompatibles ?

  ortes de ces nouvelles compétences, les agences proposent donc toutes aujourd’hui de la “stratégie digitale” (qu’elles vendent ou offrent gracieusement à leur client).<br />
  Mais est-ce suffisant pour clamer haut et fort une digitalisation du métier ? Je ne le pense pas. Tout simplement parce que le temps publicitaire et le temps marketing sont différents. Petite démonstration (courte, j’essaie).
  Tags :

  pointdevueagencesdigital 

• 4 Steps to Measure Social Media ROI with Google Analytics | LinkedIn

  Through a new feature in Google Analytics, some customization to your Google Analytics tracking, and diligent work on the part of your social media team, the ROI of your social media efforts can be discovered using Google Analytics. To get to the point where you can calculate social media ROI, there are four steps that need to be taken.
  Tags :

  socialmediatrackinggoogle 

• Full Text RSS Feed // Get the whole feed and nothing but the feed

  Love the ease of RSS, but hate when feeds don’t display the whole article, forcing you to click through just to read it?<br />
  <br />
  Regain control of your feeds by entering the feed URL above and clicking the « submit » button to receive a full-text feed URL you can use anywhere.
  Tags :

  rsstools 

• 5 Best Practices for Fashion Retailers on Facebook

  As U.S. consumers continue to spend increasing amounts of time on Facebook, and as brands amass larger followings than major women’s magazines, fashion retailers are investing greater resources into the world’s largest social network.<br />
  <br />
  But how can retailers optimize their Facebook presence? Should they focus on entertainment and product, or is it best utilized as a customer service channel? How far should they engage? Is it too early to think of Facebook as a sales tool?<br />
  <br />
  We’ve taken these questions to some of the best and brightest minds in the business and gathered their thoughts for you below.
  Tags :

  facebookecommercebestpractice