Bookmarks du Vendredi 3 juin au Mercredi 8 juin

Posted by teulliac on juin 21, 2011 in Vu sur le web | 0 comments

Bookmarks du 14:51 au 17:31:

• 10 tips to improve your Facebook post visibility and avoid killing your traffic! | Modern Insider – Digital Strategy Blog

  In the first part of my post I explained how Facebook uses an algorithm called EdgeRank to help users see the posts they are most connected too. While intended to help end users, this system can kill as much as 70% of the visibility of a page, I even mentioned a client I’m working with who has seen their views go down despite a 5x growth in fans. So now that we’re agreed on the importance of having a good EdgeRank score, it’s time to discuss the Do’s & Don’ts to get there.
  Tags :

  facebookedgeranktips 

• Measuring Online Engagement: A beginning | Community Organizer 2.0

  Measuring engagement is critical. If we don’t know how engaged people are in our social spaces, we won’t have a clue about whether or not our social media campaigns will work. I know that there must be a strong relationship between online engagement and online activism, similar to the extremely high propensity of volunteers to donate. There has to be a standard rule of “this many active people in our social media spaces translates into approximately this many people who will take action.” I’d like to figure out an engagement to activism rule-of-thumb, but we need case studies and a lot of people willing to measure engagement and activism.
  Tags :

  socialmediamesureengagement 

• Top 5 Twitter Tools for Social Media Community Managers

  Do you manage a social media community? Are you looking for an easier way to manage what happens on Twitter?<br />
  <br />
  Here are five tools to help make your Twitter workflow more efficient, along with some simple instructions on how to use them.
  Tags :

  socialmediatwitterhowtoressourcesmustread 

• Forum Management Veterans Are Real Social Media Experts

  Forums are where you really learn how social media works at it’s essence, at it’s core. Managing a forum or structured online community gives you a strong basis point with which to engage with other community spaces and that is why, when this whole “movement” started, those were the people who understood it best. That is still true.
  Tags :

  socialmediaforums 

• Le Web 2.0 pour débutants

  L’expression Web 2.0 a été proposée pour désigner ce qui est perçu comme un renouveau du World Wide Web. L’évolution ainsi qualifiée concerne aussi bien les technologies employées que les usages. En particulier, on qualifie de Web 2.0 les interfaces permettant aux internautes d’interagir à la fois avec le contenu des pages mais aussi entre eux, faisant du Web 2.0 le web communautaire et interactif.
  Tags :

  web20ressourcesmustread 

• 9 exemples de chartes d’utilisation de pages Facebook

  Voici différents exemples de chartes d’utilisation de pages Facebook ou chartes de modération de pages Facebook qui peuvent aider à élaborer sa propre charte ou à guider des personnes en charge de cette mission ; chacune de ces chartes correspond à un contexte particulier :
  Tags :

  socialmediapolicy 

• The Rules of Social Media Engagement

  Social Media represents the democratization of information and the equalization of influence. Therein lies both the challenge and opportunity for organizations. Nowadays, anyone can create, publish, and distribute ideas, observations, news, and information. Content can now travel around the world through a myriad of connected channels and people faster than the time it took you to read this sentence.
  Tags :

  socialmediaengagementmustread 

• 25 SMART Social Media Objectives

  Here’s a summary of 25 SMART social media objectives from Leveraging Social Media project with arts organizations.
  Tags :

  socialmediaobjectives 

• 46 Million Americans Check Social Media Sites Multiple Times Per Day [New Data]

  As marketers, we understand that social media use is growing, but by whom and how much? The 2011 Social Habit report, just released by Edison Research and Arbitron, provides a valuable dive into the demographics and usage of social media. The report is derived from the 19th Edison/Arbitron Internet and Multimedia Research Series, one of the longest-running studies of consumer adoption of the internet.
  Tags :

  socialmediadata 

• In Social Media, Your Return Represents Your Investment

  Sometimes the path of least resistance unwinds into a far more complicated and arduous journey than we anticipated. In times of change, taking the path less traveled, although initially daunting, proves easier and far more rewarding in the long run. Such is true for social media.
  Tags :

  socialmediaroi