Je partage ici les règles rédigées par Lori Taylor sur son blog.
Law #1: Social media isn’t a costume you can use to dress up a bad brand.
Law #2: Social media is a long-term commitment – never leave your man hanging.
Law #3: Social media is about them, not you.
Law #4: Use social media marketing to position your brand as something your market wants, not needs.
Law #5: Social media strategies maximize baby steps.
Law #6: A sticky social media campaign is built by consistently creating compelling content with context.
Law #7: The best social media campaigns are supported by brands with foundation of strong customer service.
Law #8: Going viral isn’t an outcome, it’s a happening.
Law #9: All eyeballs are not equal.
Law #10: Popularity is vanity, sales are sanity. It’s up to you to decide how crazy you can afford to be.